SPORTY | STUNNING | GENIUS Honda launches all new Grazia Sports Edition

New Delhi, January 18, 2021: Honda Motorcycle and Scooter India Pvt Ltd. today launched its advanced urban 125cc scooter in an all-new avatar, the sporty stunning genius – Grazia Sports Edition.

Talking about the new Grazia Sports Edition, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda re-invented the scooter market in last 20 years which has only grown with time. Adding more excitement to the premium scooter segment, we are happy to launch the new sports edition of Grazia – the most advanced scooter in its category.”

Elaborating on this launch, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda Grazia is an advanced 125cc urban scooter tailor made for those riders who prefer to make an impact reflecting their youthful & Fun Persona. The all-new Grazia Sports Edition is sure to turn heads around. As the educational institutes start opening their campus, Grazia Sports Edition will be the new choice for many looking for their personal mobility on two wheels”.

Sporty Character
The overall re-crafted looks of the Grazia with sporty color and graphics give it a strong road presence. Edgy headlamp and position lamp provide a right mix of style and technology on the front end. Resonating to the youthfulness of its trendy young customers, the all new racing stripes and red-black colored rear suspension add to the stunning look. The new Grazia logo accentuates the sportiness and stylish image. Enhancing the trendy nature of Grazia are the combination color front-arc and rear grab rail.

Stunning Genius
Grazia creates new excitement among the riders with its advanced technology and innovations. At the heart of Grazia ticks BSVI compliant 125cc PGM-FI HET (Honda Eco Technology) engine, boosted by Enhanced Smart Power (eSP). Adding new value to this, are smart features such as the Idling Stop System and Side Stand indicator with engine-cut off.

Giving stunning comfort to the rider are features like integrated pass switch, external fuel lid, and re-designed glove box. The telescopic suspension with increased ground clearance (+16mm) ensures smoother rider over rough roads. The new split LED position lamp, chiseled tail lamp, jet inspired rear winkers, split grab rail and premium black alloy wheels up the style quotient. The fully-digital meter along with multi-function switch makes Grazia Sports Edition – a Stunning Genius!

Price & colors
The new Grazia Sports Edition comes in two colors – Pearl Nightstar Black & Sports Red. Priced attractively at Rs. 82,564 (ex-showroom Gurugram, Haryana), the Grazia Sports Edition will be available at Honda two wheeler dealerships across India.

Honda’s Activa brand creates new history in the Indian 2Wheeler Industry!

FIRST scooter brand to cross 2.5 crore customers mark in just 20 years!

Gurugram, January 07, 2021:  Honda 2Wheelers India today announced that India’s No. 1 selling scooter brand ‘Activa’ has now created new first as the Only scooter brand in the history of Indian two-wheeler industry to achieve 2.5 crore customers mark.

Noteworthy, 20 years ago when the scooter market in India was fast declining, Honda made its solo entry with its first two wheeler – the 102cc Activa in 2001 and the rest is history! Over the years, Honda’s Activa brand accomplished many milestones on its way to achieve this remarkable feat in its latest BSVI avatar.

Activa’s journey of giving Wings to 2.5 crore Indian families & Activating India 
India’s love story with the Activa has only gained strength with every generation. In just 3 years of its debut in 2001, Activa became the undisputed leader in the scooter segment by 2003-04. The next 2 years saw it cross the 10 lac cumulative customers’ milestone too.

Powered by true technology leadership and evolution ahead of times, it took the Activa brand 15 years to achieve the initial 1 crore customers in 2015. As scooter acceptability continued to rise, Activa brand accelerated the Activation of India on the move, and become the first choice of India families. Such is the popularity of the brand that the recent 1.5 crore customers were added with 3 times the speed i.e. in just five years. 

Expressing gratitude on achieving this historic milestone, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Since its launch in 2001, be it the 100-110cc engine or the new more powerful 125cc engine, the secret of success of Activa family is Leadership that builds Trust. Since 20 years, Activa is at the forefront of technological innovation, sometimes even decade before it became the industry norm. Be it the Honda patented tuff-up tube and CLiC mechanism in 2001, Honda’s Combi-brake system with Equalizer in 2009, revolutionary Honda Eco Technology (HET) for 10% mileage up in 2013, or even the smarter HET PGM-Fi engine powered by eSP and World First Tumble flow in BS-VI era; every generation of Activa brand continued to evolve, revolutionize the scooter segment and Activate India. We are happy to see that India’s love for the legendary Activa continues to reign supreme.”

Sharing the uniqueness of Activa brand’s 2 decades’ journey Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,” So much has changed around us during this period, but Activa still continues to remain the first love of Indian families, when it comes to owning a scooter. Very rarely does a two-wheeler transcend from just utility to an emotion which stirs and resonates with the soul of society, like Activa has. Honda is proud that Activa brand has been intrinsic to the activation of this great nation. Thank you India 2.5 crore times over, for making Activa the gold standard of your everyday ride”.

Noteworthy, this incredible growth came on the heels of technological advancements that positioned Activa as pioneer in the two-wheeler industry. With every new generation of the legend which was born 20 years ago, Honda Activa has introduced Indian riders to advance global technologies ahead of time – be it Combi-Brake System in 2009 (a decade before the norms), Honda Eco Technology (HET) in 2013 or the enhanced Smart Power (eSP) technology and 26 new patent applications in 2020 Activa 6G.

Honda 2Wheeler India’s Shine brand crosses 90 Lac+ Customers

New Delhi, December 23, 2020: Honda Motorcycle & Scooter India Pvt. Ltd. today announced accomplishment of a new milestone. Consistently setting new benchmarks in 125cc motorcycle segment, Shine has now delighted over 90 Lac customers since its launch in the year 2006.

Leading from the front, Honda Shine brand enjoys highest market share of 39% in its segment. Not just this, the overwhelming acceptance of the customers is such that brand Shine recorded double digit YOY growth of 26% from 75,144 units in November 2019 to 94,413 units in November 2020.

Speaking on the legacy of brand Shine, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd said, “We are deeply humbled by the trust of over 90 Lac happy customers in brand Shine. Over the years, Shine has redefined the 125cc segment leading customers’ expectations with continuous product & feature enhancement. At Honda, we remain committed to delight our customers with the Joy of riding.”

Elated by this remarkable feat, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Shine is India’s favorite 125cc motorcycle & holds a very important place in our product portfolio. Today, Shine leads the pack proudly in its segment and has the distinction of being the only exclusive 125cc motorcycle brand in the Top 4 selling motorcycles of the country. With a very high rate of user’s recommendation, Shine continues to strongly establish a sense of confidence and Peace of Mind amongst new buyers. Thank you India for your trust in #AMAZINGSHINE!!”

Shining all the way
Launched in 2006, Shine was introduced in Indian market with the unique Optimax technology. In just 2 years, Shine went on to become No.1 selling 125cc motorcycle in India. The unparalleled trust of customers further solidified in the brand Shine and within 54 months of the launch it achieved its first 10 lacs happy customers.  

With each passing year, brand Shine became a member of numerous households across different geographies. Such was the love for this executive motorcycle that in 2013, every third 125cc motorcycle sold in India was Shine. The next year (2014), Shine jumped to 30 Lac sales mark with 33% market share in the segment.

Honda continuously upgraded Shine with the latest technology and new features to meet the expectations of its consumers. In 2015 the advance Combi-Brake System (CBS) was introduced in Shine.

Brand Shine sustained its position in the segment and in 2017 became first 125cc motorcycle to reach 50 Lac sales milestone.

In 2018 it created a new record with 70 Lac sales milestone and every second 125cc motorcycle sold was CB Shine.

With new emission norms coming in effect, India’s favorite 125cc motorcycle moved another step towards a greener future with #AQuietRevolution. In its latest avatar, Shine comes equipped with Bharat Stage VI compliant 125cc PGM-FI HET engine boosted by Enhanced Smart Power (eSP), and a plethora of amazing technology, comfort and style. Today, Shine creates a new record as it crosses 90 Lac sales milestone.

Honda Activa’s new campaign celebrates its 20 glorious years of legacy- Priceless love & trust of customers

New Delhi, December 17, 2020: Marking the 20th anniversary of its flagship product – Activa, Honda Motorcycle and Scooter India Pvt. Ltd. launched a special campaign. While celebrating the unparalleled leadership and ever growing relation with its customers, the campaign introduces Activa 6G 20th Anniversary Limited Edition which was unveiled recently.

Since its inception in 2001, Activa reactivated the scooter segment and with every generation continues to change the way India rides.

Preciously curated for customers, the 20th Anniversary Edition of Activa 6G gets distinctive design cues that accentuates its overall royal appeal. Two new colour schemes- Matte Mature Brown and Pearl Nightstar Black matching with rear grab rails make this limited edition a sure head turner. The shiny embossed 20th year anniversary logo and precious golden Activa emblem make it instantly recognizable. Adding more visual drama to the overall design are stylish graphics. The firm road grip gets stylish with the help of black steel wheels on both front and rear. Further accentuating the modern looks are the brown inner cover and seat*.

The campaign aims to celebrate 20 years of priceless love and togetherness between Activa and its customers. Capturing the precious relationship of a husband and wife on their anniversary when the husband surprises her by bringing home the all new 20th Anniversary Edition of Activa 6G.

Speaking on the campaign, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd said, “We are extremely happy and proud as we celebrate the 20th anniversary of Activa. It is a celebration time for us and the extended family of more than 2 crore satisfied customers who have made Activa a part of their daily lives. The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th anniversary edition is the highlight and makes it worthy of a collector’s must have!”

This campaign was conceptualized by Dentsu One, a Dentsu Aegis Network division & Mr. Titus Upputuru, National Creative Director, Dentsu One (the writer and director of the film) said, “I am grateful for the opportunity to work on this special campaign. Twenty years is a long journey and Activa is so special. ‘Zindagi do pahiyon se chalti hai’…and we wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future. We thought it would be great to see the journey through the eyes of the husband even as he recreates couple’s very first interaction inside the college library. It was good fun bringing the playful script to life.”

“Activa is not just a scooter brand for millions but a treasure of memories. Most of India would have taken a ride on an Activa since its launch in 2001. People grew from infants to adults, young love birds to married couples and from parents to grandparents – with many beautiful and cherished memories with this brand. 

The 20 years’ anniversary edition of Activa marks this beautiful journey of a brand that has garnered the love and affection of Indians. The film shows story of a couple which comes a full circle down the memory lane with this anniversary edition. A lot of things in this long period might have changed but not the love, trust and this beautiful relationship with the brand.”, added Mr. Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One

About the film: ‘Zindagi do pahiyon se chalti hai’

The film opens with the wife, in front of the mirror, humming to herself when suddenly her husband comes up and reminisces about their college days. Starting off the conversation, the man confirms her subject stream by prompting ‘Maths Honours?’  and then introduces himself as ‘Neeraj Srivastava, Chemistry Honours’. Further complimenting, he tells his wife that ‘it is unfair for a beautiful girl to be alone in the library’.

The husband then asks if she would like to go out with him for dinner? To which she retorts that the dialogues are 20 years old and he should come up with something new.

Responding to the wife’s demand, he says, ‘Naya laya hoon, tabhi toh purani baat yaad aagayi’ and opens the door to show her the Anniversary Special Edition of Activa 6G. He then presents her with the key of Activa and says ‘Ek Naya Safar Shuru Karein!’

The video ends on a heartfelt message that commemorates the 20-year long relationship of Honda’s Activa with its customers that has become even more precious with the Activa 6G Anniversary Edition.

Honda 2Wheelers becomes the 1st auto company to use Hazira-Ghogha inland waterway in Gujarat

Despatched consignments from its South Factory to Saurashtra

Gurugram/Gujarat, December15, 2020: Synergizing economics with ecology, Honda 2Wheelers India is now India’s first automobile company to adopt the newly inaugurated Ro-Pax ferry service connecting Hazira (Surat) and Ghogha (Bhavnagar) in the Gulf of Khambhat (Gujarat), in collaboration with Indigo Seaways Pvt. Ltd.

Soon after the new route was inaugurated by Hon’ble PM Modi on 8th November, Honda dispatched its first two-wheeler consignment using the Hazira-Ghogha Ro-Pax ferry service from its Narsapura plant in Karnataka to Veraval (near Somnath) in the Saurashtra region of Gujarat.

Utilising this new & efficient logistics way, the delivery time and distance for Honda’s new two-wheelers reaching the Saurashtra region from south factory has significantly reduced. Compared with the earlier full road route, the transit time reduced by 2 days (from 7 days to 5 days) and distance by 465 kms respectively.

The Hazira-Ghogha Ro-Pax ferry service is not only faster and more cost efficient; but also environmental friendly. With this new route, Honda is reducing its carbon emissions by approximately 311 kg/trip!

Commenting on the rationale of being the first adopter of new Hazira – Ghogha Ro-Pax service,
Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “At Honda we believe we have a responsibility to apply our innovations, technologies & initiatives to improve the lives of the people while minimizing the environmental impacts of our products and business operations to ensure a sustainable future for society. Utilizing the newly inaugurated inland waterways as the 1st Auto company to ship its consignments, we have been able to significantly reduce the transit time and serve our customers with increased efficiency across 11 cities of the Saurashtra region in Gujarat. At the same time, as an ecologically superior means of transport, the Ro-Pax service is reducing our carbon footprint significantly. Honda aims to continuously deliver its shipments from Bangalore plant to Saurashtra region utilizing Ro-Pax ferry service. We also thank Indigo Seaways Pvt. Ltd for their support in this new initiative”

Sharing his thoughts on the advantages of Hazira – Ghogha Ro-Pax service, Capt. D K Manral, CEO Indigo Seaways Pvt. Ltd. (DG SEA CONNECT) said,
“Globally, RoPax Services are most popular in advanced countries and continents which have vast and large amount of oceans and inland waterways. Primarily these ferries either cut short the distance through Sea route or divert the traffic from over congested highways to underutilized sea ways.

Since Independence India has been wanting to enter this advanced maritime logistic field and the present Govt. moved into specialized route on 8th Nov’2020 with the launch of “GHOGHA – HAZIRA ROPAX SERVICES” across the gulf of Khambath.

This ferry is the “GATEWAY TO SOUTH GUJARAT & SAURASHTRA REGION” and has eliminated the road distance between Ghogha and Hazira to 1/4th and the present transit time of 10 to 12 hours to a mere 4 hours. More importantly it would reduce CO2 emission by 24 Tons / day and 8653 Tons/ annually. The Greenhouse gases thus saved would have substantial positive impact on climatic change.

We appreciate the proactive approach of Honda 2Wheelers India. They were in regular connect with ISPL RoRo Operator & were keen to explore the logistical advantages for their market and customers in Saurashtra and North Gujarat. ISPL is thankful to Honda and its proactive management for being the first Indian automobile to use Ro-Pax services across Gulf of Khambath.”

Honda 2Wheelers paved the way to Saurashtra through waterways in 2018
Earlier also in 2018, Honda 2Wheelers India was the first two-wheeler company to adopt inland waterways transport with Ro-Pax Dahej – Ghogha ferry service in Gujarat. The wonder route brought new speed, cost saving and ecological benefits for all Honda shipments from its southern plant in Karnataka to the Saurashtra region of Gujarat. Between 2018 and 2020, Honda had successfully dispatched 19,200 units through the earlier Dahej – Ghogha ferry, resulting in 1-day time saving per shipment, approximately 4% freight cost reduction and a significant 101,304 kg carbon emissions reduction!

Buoyed by the success of the earlier ferry route, Honda 2Wheelers India is once again the First in Indian Automobile industry to use the newly inaugurated Hazira- GhoghaRo-Pax services in the Saurashtra region.

Honda celebrates 20 glorious years of Activa legacy Preciously curated Anniversary Edition of Activa 6G Launched

New Delhi, November 26, 2020: The game changer of the Indian two wheeler industry – Activa has entered into its two decades of successful run in the country. Celebrating the success of Activa’s 20-years unparalleled journey of leadership and trust of over 2 crore Indian customers, Honda Motorcycle & Scooter India Pvt. Ltd. today launched the special 20th anniversary edition of Activa 6G.

Talking about the 20-year journey of Activa, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, The legend was born 20 years ago, when Honda realized The Power of Dreams of India with its debut model – Activa. Since then, every new generation of Honda Activa has introduced Indian riders to advance global technologies ahead of time – be it Combi-Brake System in 2009 (a decade before the norms), Honda Eco Technology (HET) in 2013 or the latest enhanced Smart Power (eSP) technology and 26 new patent applications in 2020 Activa 6G. Celebrating Indian customers love and trust on Activa – the true gold standard of unisex family commute, we are delighted to launch the special 20th Anniversary edition of Activa 6G.”

Introducing the 20th anniversary edition of Activa 6G, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltdsaid, “Delighting lacs of new customers every month, Activa is the torch bearer of India’s two wheeler industry. We are proud to be a part of everyday life of incredible India. Today, there is hardly any place in India where you can’t spot a Activa. As a first choice of every Indian family, this specially curated 20th anniversary edition is to celebrates Activa’s inseparable bond with our customers. Starting from the brand new Matte Mature Brown colour which is a first ever introduction on any Honda scooter to the distinctive gold embossed logos and more distinctive design cues, Activa 6G – 20th anniversary edition is as precious as gold!”

Distinctive Design NEW

The overall royal appeal of 20th anniversary edition Activa 6G is enhanced by the all new colour – Matte Mature Brown with matching rear grab-rails. Providing more distinctive look are the shiny embossed 20th year anniversary logo and the special golden Activa logo.  Instantly recognizable new stripes on front adds to the visual drama and makes the Activa 6G standout in the crowd. The firm on road grip gets stylish with the help of black steel wheels on both front and rear. Further accentuating the modern looks are the brown inner cover and seats. Enclosing the compact weight crankshaft is the black crankcase cover.

Power of 6!

With a BSVI engine powered by eSP, the Activa 6G is developed with as many as 26 patent applications and a plethora of advanced features. Honda’s trusted 110cc PGM-FI HET (Honda Eco Technology) engine brings future technology to the present and results in 10% increased mileage. The sophisticated and precise Enhanced Smart Power (eSP) technology with unique Honda ACG starter for a Silent Start every time. Adding new value to this, are the many new incredible features. The new telescopic suspension with increased ground clearance ensures smoother rider over rough roads. Moreover, the new engine start/stop switch, new external fuel lid easily accessible by the integrated dual function switch and bigger 12-inch front wheel make the Activa 6G – a true game changer.

Honda unveils all new Repsol Honda editions of Hornet 2.0 Dio & Celebrates historic 800 Grand Prix victories

New Delhi, 19 November 2020: Transforming Honda’s racing DNA into sheer thrill of street riding, Honda Motorcycle & Scooter India Pvt. Ltd. today unveiled the Repsol Honda limited editions of Hornet 2.0  and India’s first motoscooter Dio.

The machines of the Repsol Honda racing team inspired the graphics and design theme of these limited editions along vibrant orange wheel rims to accentuate the excitement of the racing fans in India.

Speaking about the Honda’s Racing DNA, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd said, “Racing holds a special place in the history of Honda. Since their collaboration, Honda and Repsol have continued the winning streak on race track and the recent 800th MotoGP win is a testimony of Honda’s racing spirit. Celebrating this achievement, we are delighted to unveil the Repsol Honda editions of Hornet 2.0 and Dio for racing enthusiasts in India.”

On this special occasion, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The all new Hornet 2.0 and the upgraded BSVI Dio, both have delighted customers in their respective segments. With the launch of Limited Edition Repsol Honda Hornet 2.0 and Dio, we are happy to transform Honda’s racing thrill on Indian roads for the MotoGP fans in India.  Repsol Honda editions reflect the iconic racing feel of Honda Repsol team’s MotoGP bike RC 213V and guarantee a distinct presence to their riders on the roads.”

Dio BSVI – Keep Dio’ing it

India’s first motoscooter Dio is powered by Honda’s trusted 110cc PGM-FI HET (Honda Eco Technology) engine, boosted by Enhanced Smart Power (eSP)

Revolutionizing style for the youth, Dio is developed with as many as 20 patent applications. Giving an enhanced convenience & comfort Dio comes with new features like Telescopic Suspension, Engine Start/Stop Switch, Integrated Dual Function Switch, External Fuel Lid, Passing Switch and Side Stand Indicator with Engine Cut-off .

Extending the promise of great aesthetics with brighter visibility, Dio comes with DC LED headlamp

Making every ride on Dio comfortable and convenient, is the Combi-Brake System (CBS) with equalizer and 3-step adjustable rear suspension. New meter design comes with 3-Step Eco Indicator to help achieve the best fuel efficiency and On-Board Diagnostic feature of Malfunction light automatically detects any malfunction in the engine with the help of sensors.

Front Pocket provides a convenient reachable storage option for a hassle free riding experience.

Hornet 2.0 : Fly against the wind

With a powerful Bharat Stage VI compliant higher capacity and advanced 184cc PGM-FI HET (Honda Eco Technology) engine, Hornet 2.0 comes with 6 new patent applications. Ensuring utmost sense of control, Hornet 2.0 is equipped with Dual Petal Disc Brakes with single channel ABS.

An ultimate combination of advanced technology and superior image is the Golden Upside Down (USD) front fork. Engine Stop Switch and Hazard Switch features ensure convenience and safety. Fully Digital Negative Liquid Crystal Meter displays information (Gear Position indicator, Service Due Indicator, Battery Voltmeter and option to customize brightness upto 5 levels.

All-around LED lighting package (LED headlamp with position lamp LED winkers and X-Shaped LED tail lamp) improves reliability along with better visibility. 

The Sporty Split Seat & Key on tank placement, amplifies the overall look while adding more convenience to the rider.